Why do some businesses make selling look easy but so many others struggle?

Find out in the Amazon bestseller “The Sales Plan”

THE BOOK COVERS THE FIVE KEY ELEMENTS NEEDED FOR SUCCESSFUL SELLING

Most businesses that have mastered selling have a sales infrastructure in place. As exceling in sales is not about doing any one thing well, it’s about an interconnected set of activities that together produce outstanding results. 

1. POSITIONING

The foundation of any sales operation is in knowing with complete clarity which clients to target, understanding their challenges and producing a unique and valuable solution.

2. INTEREST

A full pipeline of new leads is fundamental to any sales process. A framework of systems and processes using both digital and traditional strategies creates predictable numbers of new target clients.

3. LEAD CONVERSION

A simple standard sales system provides your team with the structure and skills to convert more leads, reduces the need to find star salespeople and offers clear benchmarks for performance.

4. ONGOING

Providing remarkable delivery and reliable, continuing service creates loyal, long-term clients. In turn they will support you by growing your business through referrals and additional work.

5. TRACK

Continuing success relies upon effective but simple sales management. A focus on a few key metrics, goals and accountability ensures sustainable performance.

ABOUT THE AUTHOR

Carlos Horner is the creator of the PILOT method, a series of training and business development programmes based on the five key elements of successful selling. He has held a variety of senior positions in financial services and investment. He now works as a coach, speaker and business advisor.

"It's now more important than ever for businesses to be in control of their selling. Our approach teaches companies how to structure and execute their selling activities so they can thrive in a competitive environment"

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Refine business development are sales and sales and Business Development Specialists. Delivering structured training programs that enable mid and small sized businesses the ability to build consistent and predictable sales revenues.

The 30-question scorecard provides a benchmark demonstrating your ability to create leads, win new clients, grow accounts and identify opportunities for improvements. The scorecard assesses the five key areas needed in a robust sales function to produce consistent and predictable results.  See how you rate!

Carlos guides you through the main sales challenges facing smaller companies, the mistakes they make in fixing them and the solution. Discover how to build a comprehensive sales framework using the five key sales strategies and make your business more valuable and scalable.  Book on the webinar at a time which suits you.

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